Creative direction for The New York Times Opinion Democratic and Republican convention coverage
Process
Designed for ease-of-use and flexibility, this visual art system was composed of treated black and white photographs (many of which were live broadcast screenshots), a 3:2 grid, two color palettes, and bold graphic elements that included stars, stripes, and ‘checkerboard’ squares.
As a result, these Opinion stories were able to not only distinguish themselves from the competing New York Times newsroom coverage of the conventions, but also completely dominate readership metrics both within The New York Times and beyond.
Role: Creative Direction
Agency: The New York Times
Design Director: Kate Elazegui
Deputy Design Director: Frank Augugliaro
Team: Jim Datz, Nicholas Konrad, Eleni Agapis